• CARE Distributors - 2018 Norton Automotive Distributor of the Year


    Travis Rainsford

    CARE Distributors has been a Capricorn supplier in South Australia for 23 years selling PPG Paint, Tools, Equipment and panel shop consumables to the Capricorn membership network. Travis Rainsford is the General Manager at CARE and has been in this position for 18 months. Since taking on this role Travis and the team have been able to relaunch CARE as a major distributor to the Collision Industry of Paints, Tools, Consumables and during this relaunch CARE has also made a large presence in the social media space, stronger WEB presence and a Logo rebrand.

    One of the key drivers for the changes within CARE has been a diversification in products as well as entering into different markets. The company has started to service the Mechanical markets, as well as focus on the Marine and Industrial markets. With this has been an introduction of new products which has been a huge benefit to all of the CARE customers.

    CARE has also reignited itself where it has engaged and re-engaged with its existing key stakeholders which has resulted in correct stock holdings that is required for all customers, and also removing any of its old and redundant stock.

    The next 12 months for CARE will see a continued growth with its customer base through new and existing product lines, and also keep the market diversification moving, as this has a huge benefit to the current client base. One of the big changes that CARE will introduce over the next 6 months is online ordering with shopping cart facilities so the customer will be able to shop 24/7.

    CARE has just been awarded the 2018 Norton Automotive Distributor of the year. This award has been a huge achievement for the business as this required CARE to meet a large amount of KPI’s and was not just based around sales volume. This award means a lot to the staff at CARE as the business has been classified as being a high achiever. The competition was run through out Australia with all of the Norton Automotive Distributors competing for this award.

    CARE has been selling the Norton brand for over 20 years, the staff have a sound understanding of the product and they are now the sole automotive distributor of this product range throughout South Australia.

    The prize for this award included a special 2018 trophy and a business asset pack to assist with staff training and personal development, which will help with CARE’s future goals to grow the business and assist with their diversification.

    The whole team at CARE are over the moon with this award, and it has been well received by the team and in particular the Company Chairman, who was overwhelmed with this award as it is a sign that CARE is heading in the right direction. This achievement has been celebrated by all of the staff and some of their customers were present in Melbourne to witness this award being presented.

    Travis and his team would like to send out a huge thank you to all of the CARE customers because with out them this award would not have been possible. Travis would also like to recognise the staff at Norton Australia and they include Kerry Munn, Michelle Morgan and Jason Gill.

    CARE Award