- by S&S IndustriesFrom humble beginnings S & S Industries, the Siroen family owned business has become somewhat of an institution as a major supplier to the panel & paint industry in Western Australia. On 19thAugust S&S will celebrate 50 years in business.
The thriving company is described as a one stop shop for the panel beating and spray painting industries by director Tony Siroen, the oldest of the business founders Willie and Greta Siroen’s sons.
Willie Siroen started the firm originally in Osborne Park in 1967 and 11 months later the operation was moved to Wells St in Bellevue after he bought out his original partner.
The expanding and developing business later moved to Elgee Road in Bellevue where they remained for 19 years before moving to their current location in Rothschild Place in Midvale over the Christmas / New Year period of 1998-99 having bought the 10,000m2 property off Western Power.
In his younger days Willie was a mechanic before deciding to try his hands at owning a car dealership. He had the dealership 2 years but after being continuous harassed by the police who kept “stickering” the cars in his lot he decided it was time to move on to something different. He was
offered and purchased a paint thinner formulation from a family friend in Melbourne.
Tony described his father and now deceased mother as real go getters. A favourite saying for my father was “never look back – always look ahead”, and this was something he adhered to through the many tough times faced by the family business in the early days of S&S. It certainly
wasn’t an easy journey, especially in the initial 10 years. Dad always said “I could write a book on S&S”, unfortunately he hasn’t but if he did it would be an adventure novel.
The family business still has a large family involvement which now stretches over several generations.
Willie’s youngest son Jeff, is also a director of the business while middle brother Ron, manages Spray Safe WA, the spray booth manufacturing division of the company. The booth division began operation in 1983 and have been manufacturing automotive spray booths and industrial ovens since then.
While Willie Siroen is now retired and living in Busselton, the extensive family involvement continues to this day with Jeff’s wife Wendy also working there and looking after the business accounts.
Grandchildren Brent 30, Daniel 28 and Aaron 18 have also succumbed to the lure of the family owned and run business which on top of the family members also employs a further 20 staff.